Oak Trail Home is an interior design and renovation company based out of Milwaukee, WI. Their projects are modern and stick to neutral color palettes. It was important that their brand reflected that too. So they sent me some of their favorite paint swatches to use in their branding!
Since they focus on interior work, I made sure that their logo resembled that by putting OTH and Oak Trail Home within the boundaries of a house shape. In the main logo mark, the capital T doubles as an arrow pointing up to symbolize the increase in value that Oak Trail Home give their clients properties.
Oak Trail Home went from having no logo to a fully adaptable and diverse set of logos. And they all look pretty damn good on merch!
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