The Milwaukee Bucks 50th Anniversary season was a very exciting time in the history of the franchise. Giannis was a rising star and the team was looking like they could be real playoff contenders. Something Bucks fans haven’t seen in a while. It was important that the art direction for this entire season was meaningful and intentional. The biggest challenge with this campaign was creating a look that had a vintage, yet modern feel. This was accomplished through a Lightroom filter that when applied to any photo, made it feel like it was taken in the same era. Then pairing that with a subtle half-tone texture in the backgrounds really gave all the graphics a nice vintage feel.