Fiserv Forum opened it’s doors in a big way. There were 4 rock concerts leading up to the Bucks home opener. All in the same week. In a spur of the moment decision, management deemed this week to be called Milrockee Fest. And it needed to have a kick-ass logo. Under the constraints of one working day I was able to collect some thoughts and ideas from the team and designed this logo that just makes you want to scream, ROCK ON!