NBA Draft night is always a whirlwind of a night where you have to be prepared for anything to happen. This art direction was created so that it would be simple to add a player photo, give it a simple effect and add our draft picks name to it. This campaign came together nicely to put our draft picks front and center in all digital touchpoints. These are just a couple of the Instagram graphics created for this campaign. This also applied to Twitter, web, email and the Bucks app.